Identify and Target Your Customer's Closest Social Connections
Provided by RadiumOne
Unlocking social audiences and adding these to the campaign, RadiumOne will drive awareness, increase engagement, and sales.
Tell us about the Opportunity / What is it?
RadiumOne gives brands the ability to tap into audiences, engaging with your product via social media and add that data to the targeting segments for display, outside those social networks, across the wider web. We work with top websites and services to build audience scale. RadiumOne is the only ad platform that expands dynamically by amplifying your audience through ShareGraph, our technology for analyzing social sharing patterns to extend a core audience.
What is the Marketing Objective?
Unlocking social audiences and adding these to the campaign, RadiumOne will drive awareness, increase engagement, and sales. We believe word of mouth is the most powerful form of advertising known to man, and we tap into this, online, to deliver results for our clients. No one else can partner with you to unlock social audiences in realtime, serving messages to them in realtime, as well as to their close social connections.
How does it work?
1) Create an audience segment age/demographic/location, matched with the users in our data warehouse, begin serving the activity, in realtime.
2) Add to this segment the ability to scale audience through Sharegraph. RadiumOne's own technology that scales audiences by analysing close social connections, to put your message in front of more of the right people at the right time.
3) Add 1st party data to these segments/activity. By using Re.po.st (our URL shortener) and Via.me (our social publishing platform).
Who's used it in the past?
Running successful 'always on' activity for Travelodge, P&O and BA, this technology and approach is proven to deliver results above and beyond traditional online advertising methods. Wargaming Inc: "RadiumOne is our choice for digital advertising solutions. They have a top-tier network of publishers, and their ShareGraph targeting always ensures we reach our key audience across the digital landscape. And RadiumOne's team is always going above and beyond for us to ensure campaign success." Victor Kislyi, CEO, Wargaming Inc.
Features / Benefits
Our level of segmentation allows us to drive awareness of your brand to the target audience. The use of our social tools (Re.po.st and Via.me) will mean more effective distribution of content into social media, but at the same time unlock ENGAGED social fans. Our social tools add to the targeting segment for display, building data acquisition into the campaign, at no extra cost. Sharegraph then allows us to scale this audience, driving awareness but also bookings.