Sonic has been working with Technology Platform RadiumOne to increase accuracy and amplifcation of online audiences. In addition to content related display on Sonic's own sites, the Sonic Boom gives advertisers access to our own profiled user base (on, and offsite through retargeting), but within the same campaign, can now extend reach across a 70m global user data pool, to seek out and find your specific audience, based on the same profiling attributes.

Improved targeting and ROI for digital campaigns, through targeting and retargeting profiled audiences based on web usage and content sharing. Sonic Boom also captures data from content sharing over social connections to create significant profile enhancement and further amplification with category, keyword and even brand focus. Profiling covers demographics, wider media channels, responsiveness and propensities on lifestyle characteristics and brands preference across music, entertainment, fashion, tech, shopping, FMCG, automotive, finance and many more.

Sonic Boom is a complete end to end managed service as with any premium cpm based online campaign. A single source campaign management service which includes: - Audience identification - Campaign costing set up - Campaign delivery (onsite, data pool, retargeting) - In depth reporting

Major agency groups and their clients.

Do we know your next customer? With targeted advertising, using profiled brand data based on web behaviour and content sharing, with extended reach across a 70 m global datapool, we seek out and find your specific audience, based on the same profiling attributes - all delivered through the convenience of programmatic trading. We've got a pretty good chance of finding your audience.