To tie into the Summer of Football Microsoft are offering exclusive gaming packages to advertisers. With 50%, 25% or 10% share of voice - be sure to keep your brand front-of-mind during this Summer of Football with Massive's in-game packages within Pro Evolution Soccer 2010 on Xbox LIVE.

Advertising in the game include non clickable stadium hoardings, replay screens and half time screen advertising. Please see attachment for examples of advertising.

This is a brand new opportunity however brands who have advertised with Microsoft in-game advertising include Kia, Discovery Networks, Adidas and Sprint.

- UK and USA research reveals that gamers continue playing until seconds before major sporting events kick off, like the Champions League Final. - They also resume play at half-time and then carry on gaming after the event so make the most of this summer football activity. - Online gaming provides substantially better performance and consumer perception than traditional TV advertising. - Combining premium brand advertising with lean-forward casual games results in dramatically increased brand awareness and perception.