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Internet Advertising Bureau Advertising Ideas

Displaying 38 results  
CASE STUDY: How Thomas Cook grew affiliate marketing programme

Useful case study or researach attachedHow Commission Junction helped Thomas Cook boost sales through affiliate marketing.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: ghd has a very good hair day on MySpace

Useful case study or researach attachedghd used MySpace to promote their new product and target the 18-24 year old female audience.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY:Snickers engage and interact directly with consumers

Useful case study or researach attachedSnickers reaches consumers via an interactive SMS/MMS mobile advertising service with Orange Shots

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Providing Free Entertainment to Heat World fans!

Useful case study or researach attachedHeat World user experience was enhanced through Blyk Mobile phone campaign.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Case Study - Online was just the ticket for the National Lottery

Useful case study or researach attachedRead how Camelot launched Lotto online using AOL

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: McDonald's: Mobile Case Study

Useful case study or researach attachedMcDonalds used location based advertising to promote the ?1 cheeseburger and drive traffic to the nearest store.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
RESEARCH: Kit Kat's five steps to effective mobile campaign

Useful case study or researach attachedKit Kat has found that mobile display advertising can increase brand awareness and recognition.

Company: Internet Advertising Bureau    Price Range: £0 to £50k
 
CASE STUDY: Heat - building an audience through content

Useful case study or researach attachedCampaign to build a core audience for Heat to frequently deliver free entertainment and information lead content.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Accor achieve App Store success across Europe

Useful case study or researach attachedAccor's free iPhone application allows users to find their ideal hotel, leveraging geo-localization and intuitive map search.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Sekonda - Mobile Store Locator

Useful case study or researach attachedSekonda uses store locator to help consumers to locate their nearest Sekonda watch stockist.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Engaging Jaguar fans with mobile advertising

Useful case study or researach attachedJaguar wanted to communicate the vehicle's break through styling and unique features to a high end target audience.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Monarch SEO campaign pays for itself 360 times over

Useful case study or researach attachedHow Search Engine Optimisation specialist Green Light helped generate an ROI of 360:1 for Monarch Airlines.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Case Study: Gimme Credit Leads the Way for Coca-Cola

Useful case study or researach attachedChallenged to develop the UK's first ever cross-network mobile crediting solution to support the Gimme Credit campaign.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Best Western: Mobile Case Study

Useful case study or researach attachedBest Western used advertising on maps to promote a 30% discount on early bookings at BW properties in Germany.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
OpenMarket Drives In-App Billing for the Virgin Media TV Player

Useful case study or researach attachedDriving new mobile billing revenues in conjunction with a trusted brand.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Case Study - Online delivered success for Interflora

Useful case study or researach attachedRead how Interflora sucessfully promoted their delivery service on AOL.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY:Nationwide use mobile and internet for awareness

Useful case study or researach attachedNationwide added mobile to online activity to improve performance of their brand.

Company: Internet Advertising Bureau    Price Range: £0 to £50k
 
CASE STUDY: Virgin1 create a viral buzz via mobile advertising

Useful case study or researach attachedA viral campaign with WOW factor generates excitement around the launch of the new Terminator TV show.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Xbox launches 'Halo 3 on MySpace.

Useful case study or researach attachedTo target 18-35 year old gaming addicts, Microsoft & MySpace established the Xbox 360 community for the launch of Halo 3.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Peugeot uses mobile & TV to create a buzz

Useful case study or researach attachedPeugeot 1007 creates buzz around car launch by allowing people to interact with the car in innovative ways.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Terminate-a-mate with Virgin1

Useful case study or researach attachedPersonalised mobile videos to generate viral buzz around the release of the Terminator TV show "The Sarah Connor Chronicles".

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Mediaplex ad solution for Carphone Warehouse

Useful case study or researach attachedHow Mediaplex helped Carphone Warehouse bring updated promotions to market every two hours across their online advertising.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
O2: Mobile Case Study

Useful case study or researach attachedO2 used a campaign across Ovi maps premium sites to pinpoint music lovers with a chance to win tickets to their nearest O2 venue

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Drive customer acquisition & sales using online direct marketing

Useful case study or researach attachedBoth cost effective and accountable, online has earned a key place in the Direct Marketer's media plan - could it work for you?

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Diageo use Mobile Advertising to Promote Top Brand

Useful case study or researach attachedDiageo launched a special mobile campaign to promote their leading vodka brand, Smirnoff.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Launch of the first interactive soap opera on mobile

Useful case study or researach attachedDepartment for Childrens Schools and Families (DCSF) launches first interactive mobile soap opera.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Lovestruck.com: Dating site targets love-seekers

Useful case study or researach attachedLovestruck.com wanted to increase their users in the London area through promoting the download and use of their iPhone app.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: AND's dating sites help launch 'Hot Stuff' pizza

Useful case study or researach attachedHow Domino's used AND's dating website network to help launch its new 'Hot Stuff' pizza.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: e4 gets Skins off to a flyer with MySpace preview.

Useful case study or researach attachedTo create a real buzz for e4's teenage series 'Skins', e4 chose to use MySpace to target its 9.3m UK unique users.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Living TV - delivering frequency through engagement

Useful case study or researach attachedA campaign successfully targeted 16-24 females whilst engaging new and existing viewers.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Harveys boost sales with digital coupon service

Useful case study or researach attachedHarvey's boost sales in non sale periods by offering an exclusive discount via a digital coupon service broadcast

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Engaging 18-24 year olds with the Hyundai Brand

Useful case study or researach attachedUsing mobile advertising to engage with a youth market who have low awareness of the Hyundai car brand.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Case Study-Online proved the best policy for LloydsTSB insurance

Useful case study or researach attachedRead how an online campaign was implemented to promote Lloyds TSB insurance.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Living TV build an audience of viewers for BNTM

Useful case study or researach attachedEngaging with new and lapsed viewers of Britains Next Top Model (BNTM) on LivingTV.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: AdMob helps drive downloads of woZZon Android

Useful case study or researach attachedAdMob helps drive downloads of woZZon Android app with city level geo-targeted campaign.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: 'Intel Powers Music' MySpace community.

Useful case study or researach attachedIntel Multiplies Entertainment on first ever Pan-Euro Community in order to target their primary consumers - bands & artists.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
Disasters Emergency Committee: Case Study - Mobile Giving

Useful case study or researach attachedHelping the Disasters Emergency Committee drive new revenues from Text Donations.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
CASE STUDY: Colour Catcher uses mobile for sampling

Useful case study or researach attachedSpotless UK used a text call to action on TV advertising to drive samples of their Colour Catcher product.

Company: Internet Advertising Bureau    Price Range: Contact for details
 
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