Jack Daniel's Tennessee Honey wanted to align with the basketball tournament season in the US, through leveraging access to talent & tracks that help set the backdrop for a March Madness Pre-Game. SoundCloud partnered with some of the best talent in the industry to put together a "pre-mix" playlist that dominated our feed during key periods of the March Madness tournament. One of our most successful playlists to date, we saw massive engagement with the tracks AND enthusiasm from the collaborating artists over social media, connecting the brand, the talent, & our users. Find out more...

To align Jack Daniel's Tennessee Honey with March Madness Men's Basketball Tournament in the US. To engage users, Soundcloud created a campaign that included a playlist with industry leading talent to own and surround the tournament season, brand page to serve as destination for the playlist plus mobile + desktop ads including audio ads and interstitial ads driving to playlist.