Tell us about the Opportunity / What is it?
Concourse and outdoor opportunities for experiential and promotional marketing at Scotlands most iconic concert and entertainment destination. Over 1.3 million customers pass through the doors of the SECC every year. Venue to a multitude of many sell out events and concerts, Kommando Live offers the perfect opportunity to engage with your target market in a captive environment.
How does it work?
Kommando Live work in conjunction with the SECC to provide over 10 promotional sites on the concourse and outdoor which all vary in size. Ideal for setting up experiential zones, product demonstrations and Retail stands the opportunity also exists to roam with your promotion to leaflet, sample or distribute sample bags.
Who's used it in the past?
Launched this year at the Girls Aloud Tour, these brands were able to target 10,000 young females over a weekend of sell-out Girls Aloud Gigs: Internationale, Hyundai, Debenhams, Toni&Guy and Cancer Research
"The exposure for our brands was fantastic, the volume of potential customers we had the chance to meet and introduce our products to was a great opportunity. We have had customers come into the store after engaging with us at the event - well worth doing again!"
Maria Bensmina, Debenhams
Features / Benefits
Benefits:
1) The Experience and Knowledge of Kommando, experts and award winners in implementing successful experiential campaigns for many blue chip brands 2) Access to a large database of Promotional Staff and Event Managers 3) Receptive audiences in a social environment 4) Highly targetted captive environment, 10,000 consumers per event 5) An integrated campaign approach with the ability to book promotional space, gain access to ideas and innovative technologies including Bluetooth, PixAngels, Nomadix and Production and Design services to accentuate your promotion.