Leaflet Media Within GP Surgery Waiting Rooms with IDS UK Media
Provided by IDS UK Healthcare Communications
Put your message in front of the millions of captive consumers waiting to see their healthcare professional.
Tell us about the Opportunity / What is it?
IDS UK media within 5000+ GP surgery waiting rooms nationwide includes leaflet space inside dedicated display boards. IDS surgeries have over 31 million registered patients who collectively make 263 surgery visits per annum. This audience will experience a waiting room dwell time of 20 minutes—plenty to absorb your message. IDS UK leaflet display boards guarantee exposure to this audience and benefit from the endorsement value that the GP surgery environment brings. The attached leaflet dispenser allows consumers to take away your message and share with third parties.
What is the Marketing Objective?
Inform to Influence - Influence to Change. IDS UK Media Informs, influences and inspires change.
Our media allows consumers to take your message into the consultation room, with them on the supermarket/pharmacy visits that follow; and encourage brand awareness, prescriptions, purchases and behavioural change
How does it work?
Campaigns updates are completed by IDS UK's own field team. Standard campaigns run for 3 months with shorter periods available on request. Regional & nationwide coverage available.
Who's used it in the past?
Successful campaigns have been run for prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England.
Features / Benefits
• Perceived professional endorsement • A captive and receptive audience • 263 million annual footfall from 31 million consumers • Guaranteed prominent display • Timely advertising (pharmacy & supermarket visits quickly follow surgery appointments)..