LG mobile tasked Hotcow with helping them launch the world's first 3D smartphone: 'LG Optimus 3D'. The phone offered a playful, personal, immersive experience without 3D glasses underpinned by dual core and dual channel processes; with the core benefits being 3D movies, 3D gaming and 3D photo/video options. The challenge was that the brand had low brand recognition in addition to launching a new category and product.

The solution was to activate live product demonstrations with a range of playful activities including; PR Stunt, Pop Up Experience Centre, Roadside Demonstration Vehicle and Street Demo Team. The plan was to reach audiences at multiple touch points 'at work' and 'during leisure time' - spending quality time interacting with them to increase brand recognition and product understanding. The location plan focused on a 'cluster strategy' to enable the target audience to see the product multiple times during their daily lives and reinforce the brand and product features.

3,243,000 people exposed to the brand and product. 192,948 people had a 1 to 1 immersive experience with the brand and product. 90% of consumers said they had little or no awareness of the handset before their LG Optimus experience. 63% left the experience with a preference to purchase. Consumers spent total of 419, 650 minutes interacting with the phone. Total cost per awareness - £0.34p

Professional staff and visually appealing sets interrupt people on their daily journey encouraging them take notice of your brand. Quality time spent with your potential customer significantly increases product understanding and likelihood to purchase. "Hotcow developed a flexible campaign to maximise the number of people who would see the device first hand. I was impressed by their creativity and passion to ensure that the customers had the best experience possible. Their professionalism during the campaign was outstanding". L. Di Carlo, Marketing Manager