License the Guinness World Records brand
Provided by Guinness World Records Ltd
Harness the power of record breaking by licensing Guinness World Records to endorse your brand or product.
Tell us about the Opportunity / What is it?
GUINNESS WORLD RECORDS is the universally recognised global authority on record-breaking achievement.
We stand as a brand that is both an aspiration and inspiration in equal measure and as such, we hold a unique place in the hearts and minds of an incredibly diverse audience base.
Use of our licensable assets provides your brand with a globally recognised stamp of authenticity and strength.
We offer tailor made licensing packages to ensure that you can fully maximise the benefits of becoming a Guinness World Records Record Holder.
What is the Marketing Objective?
By enabling and encouraging memorable storytelling, Guinness World Records can help bring your message to life through the creation of relevant moments.
Whether you are a market leader, or your USP is being a heritage brand. GUINNESS WORLD RECORDS can help you amplify that message by recognising you as the world's best.
How does it work?
The process normally starts with a discovery session where a dedicated Client Services Manager will meet you in person to take your brief and understand your objectives. The team will then deliver some initial ideas and general direction of how best to utilise record breaking as part of your campaign. Guinness World Records will then deliver 3-5 final record ideas based on your brief, and provide you with guidance through out the whole process.
Who's used it in the past?
we have partnered with a number of global brands including McDonalds, Uniliver, P&G, Vauxhall and Eurostar.
Mini: Parallel parking stunt helped launch Mini cooper in China. The video became a viral sensation with 5m views and 100+ media stories
HP: Innovative business solutions driven from product endorsement (fastest printer) and used in B2B environment to boost interest and sales through staff engagement and additional records to promote product functionality.
Features / Benefits
Association with Guinness World Records heightens the ability of brands to engage with consumers, providing fuel to create more engaging dialogue and entertaining, shareable content
Maximise reach of your campaigns I Engage your audiences with unique content I Increased PR reach I Build Awareness