This idea is archived

Lifestyle marketing through style tags, record dividers & more.

Provided by Multiply
Reach a highly targeted audience by strategically placing brand messages in familiar environments to fit within their lifestyles

Tell us about the Opportunity / What is it?

Integrate your brands into the lives of the consumer by using elements from their everyday environments as communication channels. This is achieved by understanding consumers needs, interests and opinions and by strategically placing brand messages in places that are of importance to them. Clothes Tags are an effective way of directly interacting with a fashion conscious target market in their lifestyle environment. The clothes tags allow the consumer to discover your creative message for themselves.

What is the Marketing Objective?

To reach your target audience in a new and refereshing way, in a place where brand messaging normally has no presence.

How does it work?

Messages are left via style tags, record dividers and message boards within environments that are familiar to the target audience, for example, in fashion outlets, record shops, skate parks. This allows the consumer to discover the messages for themselves, thus increasing the chances of them actually being heard. By placing messages in environments of importance to the consumer it enables experience associations to be linked to the brand, which in an ever changing market can create a competitive advantage.

Who's used it in the past?

Previous clients include: Lynx, Nokia, 3 Mobile, Peroni, Ford Fiesta. Please visit www.madeinsoho.com for further evidence.

Features / Benefits

Offering a both memorable and unique brand experience can create everlasting ties with the consumer, as opinions and feelings can be created towards the brand that can be difficult to overturn. By providing a memorable experience, you increase your brands chances, of the consumer developing positive associations towards your brand which can influence their purchasing behavior. A consumer who has experienced a positive brand experience also has the potential to freely recruit their fellow peers by using their experiences as a basis for argument.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSpecially targeted to any geo-demographic
16 - 24
25 - 34
Both
ABC1
C2
Students
NON-TRAD OUTDOOR
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
All RegionsAll YearBUILD AWARENESSPUBLIC RELATIONS
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