Live Feed Targeting
Provided by AdMaxim
Use any live feed as an action to trigger dynamic adserving.
Tell us about the Opportunity / What is it?
Using the AdMaxim platform, Live feed targeting allows advertisers the opportunity to serve their creative dynamically, using a variety of sources as a trigger to this. Ads can be served across smarphones and tablets, using any mobile advertising format
What is the Marketing Objective?
This is dependent on the needs of each individual campaign. For example, a record label may have an objective to retain their artists position in the charts, when the artist drops out of the top 10 in the iTunes chart the campaign will be dynamically activated, ads will be served with a call to action to download the single, increasing sales and pushing their position back up in the charts. Once the single is back in the top 10 the campaign is paused.
This is just one example of how live feed targeting can work, we can work with any open or bespoke data feed.
How does it work?
AdMaxim are specialists in weather targeting, being the first to market in 2013. Based on our expertise in this area we are able to use the technology behind this to work with any other RSS or API feed that is public or that we are given access to. Examples of live feeds include iTunes chart, Apple App Store Charts, Betting odds, News data, Social activity etc, When a specified condition is met, a clients ad will be served in accordance with the campaigns objectives.
Who's used it in the past?
Domino's, Phillipines Airlines, Sony Music, Now & Vodafone have all used live feed technology through AdMaxim.
Features / Benefits
Live Feeds allow advertisers to harness real time data to their benefit, allowing brands to be responsive and relevant.