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Posted on 16 October 2008 at 15:38        Last modified on 20 May 2009 at 09:08 Printer Friendly View    Back to Homepage
Reference Title Provided By
3659 Make an impact at events with Say Cheese Photo Marketing Say Cheese UK Ltd


At a Glance

Guide Price
£0 to £50k   More information
Reach & Frequency 1 'Say Cheese' girl can give away up to 270 branded photos
Target Audience
16 - 24
25 - 34
35 - 44
All Genders
C1
C2
Media Type NON-TRADITIONAL OUTDOOR
Location All Regions
Timings
All Year   More information
Marketing Objective
BRAND ATTITUDE   More information
Opportunity Type EXPERIENTIAL/EVENTS
 

Tell us about the Opportunity / What is it?
Say Cheese unifies experiential and online marketing - maximising the reach and cost effectiveness of a live campaign. We provide high impact Photo Marketing Teams at events allowing brands to build lasting relationships with their event audiences through offering free and instant branded photos.
 
How does it work?
Say Cheese offer a unique opportunity which links a consumer experience to a brand by: 1. Taking digital photos of consumers, putting the brand in the spotlight and enhancing the consumer experience 2. Printing the photos and placing them in a branded frame, which is a free gift to the consumer on behalf of the brand and a souvenir they will keep 3. The event is then driven online as photos are viewed & shared via an advanced internet application, created in-line with the brand 4. Unique reporting technology then effectively measures the success of the campaign
 
Who's used it in the past?
Triumph have used Say Cheese in the past. "Having the Say Cheese Girls on the Triumph stand during the Dutch Motorcycle Show did not only enhance the customer experience on our stand but it enabled us also to increase the online traffic to the Triumph Motorcycles corporate website. Say Cheese is definitely a unique added value for exhibitors and adds a new dimension to exhibiting and promoting a Brand." Cees de Rooij, Managing Director, Triumph Motorcycles Benelux.
 
Features / Benefits
Increases the reach of a campaign through extending an experience online maximises the cost effectiveness of a live campaign - Enhances the consumer experience - Provides data capture opportunities - Provides measurability to a live event - Drives traffic online - Drives traffic to a store - Activates a promotional mechanic - Provides a ready made creative strategy. This is a unique sponsorship activation tool and a unique attraction to an existing event, successfully linking an event to a brand.
 

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