Maltesers reinvigorate brand through listeners' love of music

Provided by Radiocentre
CASE STUDY: Radio built brand sales and awareness for Maltesers.
Download Attachment View Website Contact Details
View all by this company Email to a Colleague

What was the Challenge / Background of the Campaign?

Maltesers set out to reinvigorate the brand and drive sales with the key challenge being to enhance the relevance of the brand and bring it front of mind at the important afternoon snacking occasion. Radio was able to both deliver the younger female audience more efficiently than most other media and as the medium that is used to help lift people's mood when they are engaged in everyday tasks, also provided the perfect environmental fit. Find out more...

What was the Campaign Objective?

To reinvigorate the brand and to drive sales by closely targeting who they wanted to speak to and at what time.
BudgetReach & FrequencyTarget AudienceMedia Used
Contact for detailsYoung female audience
16 - 24
25 - 34
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
Many more ideas on   Click here to register and view them!

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners