Exclusive opportunity to sponsor the Best of British Game Shows strand on top entertainment channel Challenge (reaches over 20m individuals) and there is even a virtual Product Placement opportunity available. Challenge is where viewers go to be entertained by contests, quirky challenges and old favourites, from traditional game shows to physical competitions. The audience are truly engaged with the content Challenge has to offer. Priding itself on being involving, playful, energetic and bright, Challenge's peak indexes high with the younger male audience.

Build brand awareness and give your brand attitude with a young male audience by aligning with this new Men Vs Challenge heritage programme strand.

Sponsor of our catalogue of physical, sporty and crazy shows aimed at young men across daytime, peak and weekends. There is an opportunity to product place digitally (subject to brand fit and negotiation with the rights owners) and further opportunity for deal activation (experiential, on-pack, promotions, competitions, etc). The sample programme list for the strand includes; 8 Out of 10 cats, Bullseye, Crystal Maze, Fun House, the Blurb, UK's Strongest Man, Total Wipeout, Fort Boyard and TNA Impact Wrestling.

This is a brand new opportunity for a sponsor to work with us on this heritage challenge programming strand. Please contact us to discuss how this opportunity could work for your brand.

The partnership would give the sponsor a significant share of voice in the fun world of Challenge, providing a great opportunity for a brand to communicate their message. Freeview distribution enables huge coverage and frequency, increasing brand awareness and the reach of the sponsorship. Virtual product placement in heritage programmes is innovative and engaging and will place the brand at the heart of much loved content. The package can be taken from a 1 to a 6 month period, enabling a potential sponsor to strategically target with the audience at key times to suit them.