Meal Box Advertising to Target Youth and Student Audience

Provided by Brand Bags Ltd
Takeaway meal box advertising can be used for promotions and brand/product marketing aimed at this key demographic.
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Tell us about the Opportunity / What is it?

Takeaway meal box advertising can be used for specific promotional brand and product marketing campaigns or for messages aimed at this demographic. Promotional meal boxes can serve as a stand alone opportunity or part of a multi-media high impact targeted form of advertising. The message on the outer box is seen not only by the consumer of the outlet, but also by their social partners and passers by.

What is the Marketing Objective?

Build brand awareness or deliver a specific local message with a meal box campaign aimed at this social demographic. Coupled with postcode targeting, we can arrange campaigns in proximity to i.e. events or specific geographic areas, boroughs or wards. There is little wastage with meal box campaigns. You can target by area, reach young adults, students or reach people at key times when take away food is consumed i.e. at weekends, when a popular TV program/televised sport event may be on and so on.

How does it work?

The ability to use four colour artwork designs on all external surfaces (excluding the base), means that this OOH media can deliver advertising campaigns with requiring a strong visual impact, becoming a very powerful tailored creative advertising media. Placed into the hands of this demographic it also benefits from increased exposure via social connections and passers by. The media delivery can and does incorporate Fish & Chip, Kebab, Pizza and other independent takeaway food outlets across this industry sector, giving great coverage and audience penetration.

Who's used it in the past?

COI as part of a knife Crime awareness initiative. Please contact for details of other partners. This media is suitable for brands reaching students, or an audience at leisure in their home during the day and evening.

Features / Benefits

Meal boxes provide a route to this audience of predominantly young males between 15-25 years. Not the easiest demographic to get your message in front of, however, this Brand in the Hand media is impossible to miss, contains takeaway food to be consumed immediately and will stay with the consumer for an average of 15 minutes. The boxes are highly visible and is key to them being seen by a group of teenagers or passing street traffic.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kYoung male bias. OOH daytime & evening.
16 - 24
25 - 34
Male
C2
DE
Students
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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