6-sheets located in m/f changing rooms, reception/bar, main gym and high footfall areas. Digital panels located on main gym floor of 70 clubs. High-definition screens with full motion, dynamic content. Experiential and ambient media in 270 health clubs. Activity executed in high-traffic areas (e.g. changing rooms, café, reception). Sampling (passive or active) in 270 health clubs. Targeted audience means minimal wastage. Postcards available in 160 health clubs.Monthly footfall of 5m and racks situated in reception, ensuring maximum exposure.

Primary: Delivers repeat OTS, high-impact brand awareness to an undiluted audience of high-earning, image-conscious adults. Secondary: Generate high-impact element of integrated health club campaign. Multi-creative and complete club domination also available.

Panels placed within areas of high dwell time and footfall guaranteeing repeat exposure to a well-defined target group. The enclosed environment enables brands to develop creative executions that are directly relevant to the target audience, minimising message wastage and making budget work harder. Experiential/ambient media deployed in high-traffic areas of the health club to maximise impact. Nature of health club environment means that sampling is targeted and hence minimises wastage. Postcard racks are located in the reception area, which ensures maximum exposure.

Clients include: BA, Muller, Quorn, Unilever, GSK, Ocado, EasyJet, Crystal Ski, Five, Ocean Village, Paramount, Nike, United Airlines, Dixons, Vodafone, ITV, Nestle, Yakult, VW

Health club 6-sheets experience, on average, a longer dwell time and a greater concentration of ABC1 consumers than roadside. Digital screens allow flexibility around copy alterations and day-parting. Experiential/ambient media engage and interact with consumers in a bespoke way. Sampling allows consumers to engage with brand at the 'point of use.' Postcards deliver quality response and redemption.