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CASE STUDY: Cadbury Jivebrow '09 in association with Microsoft
Cadbury Jivebrow captures the eyes of millions - along with a new world record
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Online advertising proves Purina's best friend
Innovative use of online helped to build a community of animal lovers around Nestlé's Purina ONE pet food brand.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Pepsi Max engage a young male audience online
Pepsi takes the Pepsi Max experience beyond traditional media to engage young men in their key non-US markets.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Online refreshes key brand perceptions for Heineken
An online video ad campaign in the style of user-generated content opened up new levels of advertising awareness for Heineken
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Mobile delivers explosive results for Get Smart
Equipping its secret agent film, Get Smart, with an MSN Mobile advertising campaign proved a masterstroke for Warner Brothers.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Digital marketing for Koodos on MSN Shopping Channel
The MSN Shopping portal was transformed into a highly effective virtual shop window for Koodos.com
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY - Behavioural targeting gives Vauxhall a higher gear
Behavioural targeting with Microsoft® helped Vauxhall boost purchase intent by 7.9% points when launching the new Insignia
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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RESEARCH: Online film advertising's expanding role
Microsoft Advertising & 20th Century Fox research into the role online film advertising plays in the marketing of movie releases
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: NIVEA use online to build awareness of new range
An online microsite maximised exposure of NIVEA's new Silver Product deodorant amongst men aged 25-44.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Building "Brand Love" for Coca Cola
Coke plays the "brand love" game on Windows Live Messenger
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Windows Live Messenger fans lead Shrek 3 to success
One of the biggest films in 2007, Shrek 3, uses Windows Live Messenger to deliver a viral-type marketing campaign.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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RESEARCH: Microsoft research gamers with the Gamers 360 study
The in-game advertising audience: competitive, influential, and with a big appetite for brands.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Coke builds 'brand love' amongst 16-19 year olds
Coke plays the brand love game on Windows Live Messenger using social media and gaming experiences.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Walkers Brit Trips Go Extra Mile with Online
Working with Microsoft Advertising, Walkers extended its highprofile offline campaign online.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY Intelligence agency spies new way to attract recruits
In-game ads in popular action, adventure, and sports titles pushed British Intelligence recruitment drive.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Social causes, politicians, and bands rock on MSN
MSN live programming put people in the front row of the Live Earth event, making it the most watched online event ever.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Building the launch of Angels and Demons
Sony leverages Microsoft Advertising's custom solutions and technology to promote box office buster Angels and Demons
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Coca-Cola ad "gives a little love" to MSN Homepage
Microsoft Advertising ran Coca-Cola's Give a Little Love campaign combining an engaging game with a refreshing homepage takeover
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Nivea capture Young Women user data using MSN mobile
How Nivea worked with MSN to boost readership of its online magazine, by capturing data with a mobile phone campaign.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Mazda changes gear with Microsoft marketing solution
Microsoft created MSN's first men's channel to support the Mazda MX-5 launch: the Mazda MX-5 Men-Only Zone.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: "Skins" utilise online media to retain loyal viewers
E4 gets under the "Skin" of the youth audience with MSN Messenger
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Lips Lite gives Messenger users console singing game
A purpose built Messenger game is the latest in the series of Lips singing games on Xbox
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Delivering quality clicks for finance advertisers
The MORE TH>N online motor insurance campaign provided a four-fold increase in clickthrough rate and 80% drop in cost per sale.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Microsoft delivers search optimisation for M&S
Microsoft optimise the M&S search account, identifying quick wins and a long-term strategy for continued growth
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Disney Cooked Up a Storm with Video Advertising
To support the launch of Ratatouille, Disney worked with Microsoft® Advertising to create an animated campaign, using video ads.
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Driving NIVEA brand awareness online
On-target microsite proves a magic bullet for NIVEA Silver Protect
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: Mobile campaign means beautiful results for Adidas
Mobile advertising proved Adidas' star player as they sought to leverage their sponsorship of the Euro '08 Football Championship
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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CASE STUDY: High street bank proves search and display works
A highstreet bank worked with Microsoft Advertising to create a search and display ad campaign, which provided fantastic results
Company: Microsoft Advertising Ltd.
Price Range: Contact for details
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