Mini fully immersive retail brand experience for children 3-11
Provided by Eureka!
Permanent experiential and role play opportunity targeting families with children under 11.
Tell us about the Opportunity / What is it?
Fully branded, immersive learning space for children aged 3-11 in the central space at Eureka! The National Children's Museum's 'Living and Working Together' gallery.
39.6 sq m space positioned centrally within the gallery.
The space provides an opportunity to create a child-sized version of your brand / store in which children play at shopping, stacking shelves or check out operator. At the same time learning about the food we buy and where it comes from, and building a lifelong connection with your brand.
The current sponsorship contract with M&S has now expired
What is the Marketing Objective?
This is a permanent space within the Living and Working Together gallery.
The space available sits within our Town Square which is a representation of the things that children see in their own towns. There is a Post Office, a bank, some roadworks, and a garage.
Everything is child sized so children take the lead in how they use the space.
The gallery is suitable for a food retailer who wants to connect with families in the north of England.
How does it work?
We are leaders in the field of learning through play. We devise spaces and galleries for children and their families to learn about themselves and the world around them.
Each space is layered with learning for the children, through immersive play experiences.
The 'Shop' gallery space is an opportunity for brands to connect with children and their families at an early age, giving children the chance to feel a strong connection as they associate the brand with childhood memories of brilliant days out.
Eureka! is a charity with charitable aims.
Who's used it in the past?
M&S are the current Sponsors of the space.
It is one of the most remembered spaces in the museum, with adults who came on visits as a child, and who now bring their own children to experience a day out at Eureka!
Features / Benefits
Since it opened in 1992, Eureka! The National Children's Museum has led the way in highlighting the importance of learning through play. The museum re-imagined the best of the American children's museum experience and practice for a British audience.
This is a very rare opportunity to create a fully branded immersive play-based learning environment for families at the UK's leading children's museum; reaching over 280,000 visitors on site annually and with additional strong social media and online engagement and profiling opportunities.