This idea is archived

Highly Targeted Contextual Texts to the Argos Consumer Database

Provided by Argos
Increase brand awareness and drive traffic through Argos' targeted, contextual mobile messaging opportunity.

Tell us about the Opportunity / What is it?

This unique contextual reservation text package, offer brands exclusive reach to select groups of consumers, fully opted in and targetable for your campaign objectives.

What is the Marketing Objective?

Utilising our contextual reservation text opportunity allows unique cut through to consumers at a time when they are actively purchasing. Mobile media offers a fully trackable route to a targeted audience base, whether it be for proximity targeting, brand awareness, web traffic increase or sale drives. Meaning we can append relevant messages to opted in customers checking and reserving products from the argos.co.uk website.

How does it work?

With over 78% of product reservations giving a mobile number, brands can reach up to 300k consumers per week via reservation text messages. Targetable by product, store and time of day, the opportunity is there for brands to make this an extremely relevant and effective way of communication i.e. a Mother and baby brand can target purchasers of baby products, a Food brand could target people at key purchasing times of day and a Store chain can target all consumers due to visit an Arogs store in their proximity.

Who's used it in the past?

Previous successful users of this fantastic media opportunity are Braun Cooltec, Visa, Joie, Braun Oral B and many others.

Features / Benefits

The Argos Contextual Reservation text opportunity allows targeting of mobile & smart phone users. With reach of 300k customers per week & click through rates of 4.75%, this is a unique opportunity for brands to communicate their message at a time consumers are actively purchasing & is also prime exposure of related products/services. Argos is a brand consumers trust, its audience reach extends to cover almost all demographics, it has the most visited high street retail website & brands can benefit from advertising alongside such a well known name.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k300,000 reservation text messages sent in total per week.
25 - 34
35 - 44
45 - 54
Female
Both
ABC1
C2
Main Shopper
MOBILE
RETAIL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearENGAGEMENTSHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service