Capitalise on increased viewing times of mobile video
Provided by AdMaxim
Mobile video advertising provides cost effective incremental reach to TV advertising.
Tell us about the Opportunity / What is it?
AdMaxim Video Solutions offer two packages to cover different campaign objectives.
1. Pinpoint Audience Package - allows advertisers to buy granular audiences on in app video and generate deep insights into audience performance. This is done using proprietary AdMaxim & 3rd party audience segments.
2. Performance Video Package - allows advertisers to pay for performance only on a cost per click or cost per completed view model. Running on brand safe sites using the AdMaxim performance algorithm.
What is the Marketing Objective?
The amount of time consumers spend viewing video on mobile devices has more than doubled in the last 12 months, with a rise of 400% from two years ago (Source: IAB).
Mobile video allows advertisers to capitalise on this, either directly or as an extension to their TV campaign to add incremental reach.
The marketing objectives for each individual campaign will vary by package, where mobile video will be used as either as branding to a precise audience or as performance.
How does it work?
AdMaxim serve Mobile Video programmatically, meaning that the advertiser benefits reaching the correct audience directly in the right way or it can allow them to use video as a performance tool.
AdMaxim has top quality global supply and are integrated with major Ad Exchanges and Networks as well as Direct Publishers. Through these inventory partners we are able to reach a massive 2,655,171,899 impressions per month in the UK and this is growing every month as we integrate with more partners.
Who's used it in the past?
A variety of advertisers across various disciplines including Microsoft, Lexus, Sourz, Esso, Sony Music, Puma and Playstation.
Features / Benefits
Why use AdMaxim for Mobile Video?
Scale - Range of leading video inventory sources providing massive global scale.
Targeting - Advanced audience targeting available.
Performance - Ability to pay for performance only.
Insights - Full post campaign analysis with rich insights.
Quality - High quality sites and apps.