The Monster Run is a family orientated sporting event encompassing physical and mental challenges requiring teamwork, rewarding both parents and children with a fun-filled experience. The families (5000 + children & 2000 parents) work together to complete either a 2k or 4km course while trying to escape the monster (a friendly creature in this case). The aim of the event is to get families involved in sport and enjoy taking part in physical activity as a family.

The Monster Run guarantees direct brand exposure to both participants, schools and local communities. It establishes valuable lines of contact with participating schools and provides an opportunity to promote your products through exposure and samplings at the mass participated events that run nationwide.

Interaction with the children through the schools, starts months prior to the event, with over 40 schools involved in 'Monster Run' taster sessions, introducing the monster theme to each school. As well as the taster sessions, there will be interaction via school assemblies, competitions, social media and regional media. Sponsorship would include logo placement on all pre-event marketing materials such as flyers, school packs and on the website. On the race day, marketing opportunities include t-shirts, race number, branding and sponsored obstacles.

Breedon Aggregates, Breedon Priory Health Club, RPD Sports.

The Monster Run is an exciting new concept that offers a unique opportunity to target families engaged in a fun-filled atmosphere that lends itself to a receptivity to the products of potential sponsors. Sponsorship of the Monster Run races will allow you to engage directly with over 40 schools, 5000 primary school children and 2000 parents with increased engagement with children pre-event. Working with the Monster Run will provide a direct positive association with parents and children with a family approach to physical activity and sport.