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Multi-platform partnership opportunities with Disney

Provided by Disneymedia+
Disneymedia+ offers you access to all of Disney's iconic and world-famous brands across all media platforms.

Tell us about the Opportunity / What is it?

Disneymedia+ can bring your marketing campaigns to life and achieve your business objectives through innovative and creative initiatives which leverage the breadth and diversity of The Walt Disney company's assets - ranging from Disney to Pixar, Marvel, ABC and ESPN. Brands can work more creatively with Disney and the 39 industries we work in - including film, television, publishing, consumer products and live entertainment - and the platforms we work across, such as mobile, online and video on demand.

What is the Marketing Objective?

To build brand awareness.

How does it work?

Disneymedia+ enables partners to work across all of Disney's entertainment experiences and content through a single point of entry: the Disneymedia+ team. We are a team of dedicated experts commited to delivering sophisticated advertising and promotional packages that match your needs and deliver real value. Packages can include TV sponsorship of one of our highly-rated shows on the Disney Multiplex or ABC network, online and social media activity, film premiere sponsorship with added experiential activity, advertorials in our publications, in-store promotions and much more

Who's used it in the past?

In Autumn 2011 Disneymedia+ partnered with X Box to develop a campaign which was supported across the breadth of our company - from experiential activity at Disney on Ice shows , to on-air sponsorship, Disney.co.uk and a Disney Store event. Xbox used the stong family environment Disney provided to successfully position their console for the family market. Please see our Case Studies section for examples of other highly successful partnerships.

Features / Benefits

Across all of our touch points, we reach 18.3 million adults per year in the UK. With 80 years of heritage, audiences trust in Disney, and that trust is of paramount importance to us. As a partner you share in that trust, making it easier to interact with Disney's audience, resulting in deeper engagement. Disneymedia+ allows you to reach your audiences on an emotional level while they are in a receptive mindset, maximise brand awareness across multiple platforms and ultimately deliver value for your business as well as your audience,

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsMulti-platform partnership opportunities with Disney
0 - 9
10 - 15
All adults
Both
ABC1
CINEMA
ONLINE
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSEXPERIENTIAL
SALES PROMOTION
SPONSORSHIP / MEDIA
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