The RHS is one of the world's leading horticultural organisations and is the UK's leading gardening charity, with over 400,000 members. We are driven by a simple love of plants and a belief that gardeners make the world a better place. RHS has a variety of media platforms which reach it's members including 'The Garden' mag, RHS Online, and The Great Garden Carnival summer events. RHS members rely on the RHS media portfolio not only for in-depth editorial information and advice, but also to inform them about the latest quality gardening and lifestyle products and services.
Build brand awareness and gain brand loyalty amonsgt an affluent, loyal and an enthusiastic gardening audience.
We boast a passionate, affluent and loyal audience base. Our audience have an average household income in excess of £70,000. The social status are 84% ABC1 and a high proportion of our audience are well-educated, successful with significant equity. 63% of our audience are retired with a high disposable income and are cash and time rich. Our readers' gardens are on average more than half an acre in size (10x larger than the UK average). Contact us to hear about the exciting advertising and sponsorship opportunities across the RHS portfolio to reach our loyal audience.
Previous advertisers in The Garden include; Virgin, Not on the Highstreet, Brewin Dolphin, Delayncey, Davidstow, Clipper Tea, Tetley Tea, British Columbia, M&G Investments, Warner Leisure Group, Trailfinders, Laurent Perrier, Cunard, All Leisure Group, Swiss Tourism, kubota, Honda, John Deere, Stihl, Royal Bank of Canada, Hartley Botanical, Alitex, Gabriel Ash Cedar, Harrod Horticultural, Great Rail Journey, Noble Caledonia, Westlands, Naturetrek, Voyages Jules Verne, Martin Randall, Ibuleve, Jim Lawrence, Marston and Langinger, Celebrity Cruising, and many more.
RHS members are four times more likely than the UK average to donate more than £150 to charity each year. Members are three times more likely than the UK average to have spent more than £30,000 on their last car and take an average of 3 holidays per year. Over 30% of readers have savings and investments of £100,000 or more and 100% of our readers agree that it is worth paying extra for quality goods. 244,000 RHS members have made a purchase as a direct result of an advertisement seen in The Garden.