Effectively target the family unit via Amscreen!
Provided by Amscreen
73% of families who drive use Amscreen forecourts- engage them when they're traveling as a family unit
Tell us about the Opportunity / What is it?
Weekends see the family out in force as they ferry their children between sports activities, visit friends & relatives, head to the shopping centre or visit a family attraction. Regardless as to why these families take to the road, they all share one thing in common- a pit stop at their trusty petrol forecourt, to refuel the car, cupboards and themselves.
What is the Marketing Objective?
Whether it's influencing their choice of car snacks, informing them about low-cost utilities services or helping them decide where their next day trip will be, Amscreen families will be engaged in this high-dwell environment at a time when family life is front of mind.
How does it work?
Amscreen provides brands with a powerful platform to broadcast digital advertising in environments where engagement is proven and content is welcomed. With screens strategically positioned across the UK in petrol forecourts and activity playing only at weekends, brands are sure to reach families throughout the day on whatever journeys they are taking.
Who's used it in the past?
Haribo and McVities have used Amscreen to target families on the move at the weekend and after school, prompting purchase of products by parents as a family snack. Haven holidays also used Amscreen, in selected locations, targeting families on the go, informing them as they took daily car journeys. After the Ford Mondeo was named the 'Best Family Car' in the What Car? Awards they used Amscreen forecourt environments to reach families looking to purchase new vehicles and had the ability to direct them to the closest dealership using Amscreen's Geo and Geo+ technology.
Features / Benefits
Amscreen campaigns offer much more that just digital screens. Advertising can be served via an array of creative solutions through Amscreen's unique content delivery systems allowing temperature activated campaigns, day-part targeting, site specific, audience specific, live feeds and reactive advertising.