National Poster and Digital Advertising targeting 18-24 yr olds

Provided by Popcorn Outdoor
National network of paper & digital 6-sheets targeting students in NUS university students' unions and live music venues.
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Tell us about the Opportunity / What is it?

The opportunity is to utilise a combination of traditional paper 6-sheets and digital units in 75 Universities/Colleges and 63 of the UKs largest most established live music venues. It is also possible to upweight campaigns by including experiential opportunities including leafleting, sampling, postcard distribution, promotional teams, hit squads, floor graphics, Freshers Goody Bags, hand stamps, brand ambassadors and more.

What is the Marketing Objective?

Fantastic opportunity to reach University students in the run up to Christmas via traditional effective outdoor media. Combination of traditional paper posters and digital networks across both Universities and Live Music Venues. Independent research has proved that our media is a) the preferred format for our audience and b) will encourage them to buy products/services

How does it work?

A national network of 250 x 6-sheets and 50 x digital slots across 75 Universities and 63 live music venues. A 2 week campaign starting on 10th December will deliver over 10m students.

Who's used it in the past?

Orange, T- Mobile, Vodafone, O2, 3 Mobile, Blackberry, HTC, Nokia and LG national campaigns promoting tariffs, handsets, packages as audience is tech savvy and voracious consumers of new technology. Topman, Superdry, Nike: national 25% discounts with NUS card Paramount Pictures, Warner Films, Universal Pictures: promotion of new releases. Sony, EMI and Warner Music-Promoting music releases Diageo, WKD-promoting drinks Asda, Morrisons-promoting value ranges Teacher Develpment Agency-recruit potential teachers NatEx, Eurolines, Megabus-promoting cheap travel

Features / Benefits

A unique opportunity delivering over 10m impacts via NUS affiliated University students' unions and the UKs largest, most established live music venues including the O2 Academy Music Venues and HMV/Mean Fiddler venues.
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k10m impacts per 2 weeks
16 - 24Both
ABC1
C2
Students
OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESS
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