Native Advertising - Advertising to home owners
Provided by TAN Media
Native advertising is an online marketing method, enabling brands to reach consumers within the editorial flow.
Tell us about the Opportunity / What is it?
Native advertising is an online marketing method, enabling brands and digital agencies to reach home owning consumers within the flow of editorial. It is branded editorial that matches the type and quality of a publisher's own content and therefore engages readers, whilst imparting your brand's values and supporting your marketing goals. New technology has allowed this process to become automated, without compromising the custom aspects that make native advertising so effective. So now you can get high impact and high scale with automation.
What is the Marketing Objective?
1) Brand Engagement Our service will guarantee that your content is viewed by the right audience, by being in relevant positions on appropriate online websites such as The Mirror, The Express, Yours, Homes & Travel and many more. The content is clearly labelled so the consumers know that the content comes from the brand and a level of trust can be built. 2) Engagement With industry benchmarks of 1% Click through rate, 3% call to action and an average of 90 seconds time spent with the content, our platform makes sure that your content is engaged with by relevant audiences.
How does it work?
1. We write your content - We work in collaboration with professional journalists to create or curate high quality news stories and/or features for your brand/product. 2. It is served via our platform onto relevant websites - We help you select from a choice of over 1500 National newspaper, magazine and specialist websites. Reaching an engaged audience of home owners in a non-intrusive way where they are already consuming content. 3. Optimise and reporting - Our platform gives you the most control, best performance, and deepest insights around your content.
Who's used it in the past?
We have worked on native advertising campaigns with both agencies and direct clients across a range of verticals including, B2B, travel, finance, FMCG, charity and automotive.
Previous clients to target home owners include insurance companies and estate agents.
Features / Benefits
Unlike other digital advertising formats such as display and PPC, our native advertising solution places branded content in the stream of the news. There is no distraction or break in the flow of the user experience. * Branded editorial within a trusted environment * Guaranteed exposure to an engaged audience of home owners * In-depth advice and/or thought leadership opportunity * Brand awareness * Drives traffic * Scalable * Long term benefits * In depth analysis/reporting