Native Language Targeting through Mobile
Provided by AdMaxim
Serve ads only to any specific native language speakers, using sophisticated technology to identify individuals.
Tell us about the Opportunity / What is it?
Native language targeting can be used alongside location, census and demographic data to amplify ethnic, foreign language and tourist targeting. We allow brands the opportunity to communicate directly with each nationality in their native language, irrespective of their geographical location, thereby increasing relevance and engagement.
What is the Marketing Objective?
Dependent on individual advertisers objectives. For example, an advertiser may wish to communicate only with French speaking tourists in London, or with Polish Native speakers in the UK, or with English US and UK speaking visitors to the Middle East. Native Language targeting with AdMaxim will facilitate this.
How does it work?
We access this information and deliver campaigns in a number of ways:
1) Analysing the user agent string
2) Inventory partners provide us the information in a % of cases
3) Analysing site URL and determine the language
4) Configuring campaigns to match language specific creative to ad requests from devices with matching language
When implementing campaigns in this way we can report back on performance by each language or creative
Who's used it in the past?
Sony Music were the first advertiser to use this new technology, which they used for the launch of Shakira's new album. Creative was served across the UK either in English, or in Spanish to native Spanish speakers resident in the UK.
Bicester Village have used this innovative technology to target Chinese and Arab tourists in London over the summer period.
Features / Benefits
Allows advertisers to increase their relevance, cut through and engagment but speaking to consumers with the right message.