Advertising Solutions with Digital Out of Home Smart Cars
Provided by SmartAds
A promotional platform for outdoor events or exhibitions.
Tell us about the Opportunity / What is it?
Smartads.tv offer a promotional platform designed to provide full brand exposure (through the full branding of a smart car vehicle), the accompanying digital advertising (located on the screens of the vehicle), wifi hotspot capabilities in each car (so a data capture element for the brand) and the introduction of the Adverteyes system (which fully quantifies the success of a digital outdoor campaign).
What is the Marketing Objective?
To increase the brand awareness in experiential / product sampling campaigns and accurately quantify the success of each campaign.
How does it work?
Smartads offer a revolutionary new form of digital outdoor advertising. The Smart cars work beautifully in outdoor environments, festivals, exhibitions and make great pop up stalls when you need instant brand exposure.
Each of the 5 Smart cars has high quality anti-glare screens set into the doors to show digital content to a wider audience. The Smart car can be fully or part branded and any accompanying branded digital advertising can be shown on the 2 side screens located on the car doors. Each of our cars has Wi-Fi hotspot capability which can be made available.
Who's used it in the past?
Various brands and agencies such as Virgin Media, Ministry of Sound, Brighton FC, The Luminar Group.
Features / Benefits
Creates transparency for the effectiveness of a campaign, offers hand to hand engagement through sampling opportunities, usage of AdvertEyes technology created the ability to measure the effectiveness of visual ad display.