This is an exciting opportunity to sponsor a heart-warming family entertainment across Sky 1. The sponsorship packages is also available to stretch further across Sky 1 HD offerings, Intelligence and Star-crossed, reaching additional audiences across the channel. About a Boy is based on Nick Hornby's best selling Novel and film of the same name About a Boy is a tale of unlikely friendships and growing up at any age.

The sponsorship opportunity enables the sponsor to be associated with primetime family entertainment on Sky 1, an established genre of programming with a loyal following

Period: Available now - on air from 31st March Scheduling: 13 x 30 minute episodes on Sky 1 HD plus all repeats. Opening Credit: 1 x 15 seconds. Closing Credit: 1 x 15 seconds. Break Bumpers: 2 x 5 seconds. Promos: Logo accreditation on all promotional trailers over 20"

Please contact Sky Media for details of previous sponsors of primetime family entertainment.

This is a multiplatform offering, which would allow a sponsor to extend their reach through our On Demand services, Sky Go and Online, thus assuring association regardless of where or how the views is watching. Scheduled directly after Sky 1 favourites, Simpsons and Modern Family, About a Boy is in the perfect slot to attract an eagerly awaiting family audience.