Nissan CARED4 range - Automotive Case Study

Provided by Ve Global
A data-led programmatic display campaign that allowed Nissan to build trust throughout the customer journey.

What was the Challenge / Background of the Campaign?

The challenge Nissan faced was two-fold. Firstly, to create a campaign that enabled Nissan to effectively communicate the CARED4 brand to auto-intenders at each stage of the customer journey. Secondly, to provide superior reporting to determine the true value of the campaign and programmatic display. With extensive experience in the automotive industry and a thorough understanding of the sector's complex path to conversion, Ve was best-placed to tackle these challenges. Find out more...

What was the Campaign Objective?

Nissan is a Japanese multinational automotive manufacturer, founded over 80 years ago. The company created CARED4, its signature used car programme, to give customers confidence when making a purchase. Buying a used car can sometimes raise concerns with customers, but Nissan's CARED4 promise is to provide excellent customer service and allay any concerns people might have. We measured click through and dwell time on site, as well a enquiries.

BudgetReach & FrequencyTarget AudienceMedia Used
£51k to £100kUsers in the market for a used car, that had shown intent to
All adultsMale
All
UNUSUAL
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONALAll YearBRAND ATTITUDE
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