Official partner of Curzon cinemas
Provided by Digital Cinema Media
Reach an engaged 30-54 year old, ABC1 audience by partnering with boutique cinema chain, Curzon.
Tell us about the Opportunity / What is it?
Boutique cinema chain Curzon offers the ability to reach an engaged, upmarket, affluent and discerning 30-54 ABC1 audience across 13 premium sites throughout the UK. London sites account for the majority of admissions. Each Curzon cinema is individually designed with cinema guests in mind, offering hand-picked films, quality drinks and some of the best chocolate brownies in the UK. As Curzon's official partner, DCM is looking to replicate its unique film programming by curating a Curzon reel that will set the scene with carefully selected Tenancy Partners.
What is the Marketing Objective?
Cinema is a powerful, emotionally engaging medium for brands. Cinema reaches an affluent, brand- savvy audience. In turn, this drives uplift in brand awareness and brand equity measures. Cinema is exceptionally powerful at encouraging reappraisal or consideration for a brand.
How does it work?
Exclusive packages on offer include: The Headline Sponsor, The Curzon Content Spot, The Curated Curzon Partners. Other experiential opportunities are also available. Please contact DCM to discuss
Who's used it in the past?
Our vault of client case studies from the UK's leading research agencies demonstrates that cinema plays an effective role in any brand's media plan. Thirty case studies across eight different categories show cinema reaches an affluent, brand- savvy audience. In turn, this drives uplift in brand awareness and brand equity measures. Cinema is exceptionally powerful at encouraging reappraisal or consideration for a brand. Please visit http://www.dcm.co.uk/case-studies to view our case studies of previous work.
Features / Benefits
Cinemagoers are there to be told stories - in fact, they've paid for the privilege. As such, they're at their most receptive and most retentive - they receive your message and carry it with them long after the credits roll.