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Digital Sponsorship of the Biggest Student Event in the UK

Provided by Total Students Limited
Highlight your brand to students nationwide with complete brand immersion in the official website of the Student Lock-In tour.

Tell us about the Opportunity / What is it?

The Student Lock-In is the largest student events tour in the UK, attracting over 500,000 students nationwide since its inception in 2010. With 24 events throughout 2014, we attracted approx 8.5% of the entire UK undergraduate population; all of which registered online at StudentLockIn.com as part of the event sign up process. Digital sponsorship includes prominent brand presence across all areas of StudentLockIn.com, guaranteeing vast visibility from the student demographic and significantly increasing brand awareness within this lucrative market.

What is the Marketing Objective?

Digital sponsorship puts your brand directly in front of student eyes nationwide; allowing you the chance to dramatically raise brand awareness and gain widespread exposure to the UK's student population. Association with a trusted brand like the Student Lock-In also provides your brand instant credibility as a student-friendly company, while helping to establish a fun and youthful brand attitude and maintaining relevancy within the student demographic; making our site the perfect avenue to showcase a featured product, event or service to this highly impressionable market.

How does it work?

The Lock-In events are student-only shopping events that take place across the UK; where students can enjoy one-night only discounts, offers and freebies within a unique, festival-like atmosphere. Students register online via our website and display their confirmation email upon entry on the night. Online registration is a mandatory element in order for students to gain access to the event, which helps drive traffic towards the site and ensures a steady stream of visitors over the course of the tour. Event details/updates can also be found here, encouraging additional hits.

Who's used it in the past?

The Student Lock-In has previously featured major brands such as Pot Noodle, Red Bull, Desperados, Pure Gym, Capital FM, Virgin Media, 2K Games and O2 Academy - among many others. We've also worked with a number of high profile sports teams - including Sale Sharks, Leeds Rhinos and Cardiff City FC - and have collaborated with reality TV stars from shows such as Made in Chelsea, Geordie Shore and The Voice. Become the very first brand to take over the Student Lock-In website as digital sponsor and give your brand the shop window to the student market this Freshers period.

Features / Benefits

| Benefit from high profile brand positioning as official sponsor of Student Lock-In website | Gain exposure to over 125,000 unique student visitors over Freshers period | Benefit from the 500,000 hits we receive over the tour | Expose your brand in geographical regions of the UK that are heavily populated by students | Enjoy complete site-wide brand saturation; including background, banner ads and more | Establish yourself as a trusted, student-friendly brand through association with Student Lock-In | Help your brand become synonymous with the students this autumn |

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details150,000+ Students
16 - 24All Genders
Students
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESSSPONSORSHIP
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