On-pack shopper marketing opportunities with Top Trumps

Provided by Winning Moves
Engage consumers and drive customer loyalty with Top Trumps, the immensely popular format that entertains and educates

Tell us about the Opportunity / What is it?

Entertaining and educating for over 40 years, the immensely popular Top Trumps format is loved by both kids and adults - three generations of fans. Since Winning Moves bought the brand in 1999, we have sold over 80 million packs! Broad appeal - from James Bond to Baby Animals, Predators to Disney, The Hobbit to World Football Stars, Top Gear to Bugs and, Horrible Histories to Barbie. We can create a pack of Top Trumps on almost any subject.

What is the Marketing Objective?

Engage consumers and drive customer loyalty with on-pack / shopper marketing opportunities. The Top Trumps game is highly engaging - just watch what happens when someone opens a pack. The trumps-style game play was originally created as an educational aid as it helps children improve their understanding of numeracy. As it educates children about the topic they are playing, and in the process, developing a deeper level of engagement in the game. Previous advertisers have used Top Trumps to both engage consumers and to drive consumer loyalty. See attachment for details.

How does it work?

Winning Moves works with all the world's leading licensors across sports and entertainment. Winning Moves is perfectly placed to collaborate in this respect. The Top Trumps brand has also been adapted for digital, TV and publishing platforms. HTML5 multi-platform gaming brings the original Flash online game to new platforms with new features. Brands can also sync the online game to a Facebook competition mechanic to acquire a new world of consumers!

Who's used it in the past?

Shell - consumer loyalty programme: with every spend of £20 on Optimax premium fuel, consumers were rewarded with a sachet of five Top Trumps cards. McDonald's Happy Meals - gift with every purchase: pan-European promotion, 7 million packs produced in 9 weeks and used as Happy Meals gifts. Cheesestrings - in-pack collector promotion - In-pack Top Trumps cards each depicted Mr Strings in one of 30 countries. Eight of the cards featured an AR icon that, when scanned, took the viewer to an animated short of Mr Strings in that country.

Features / Benefits

Winning Moves offers brand 360° promotional integration. Combine physical packs, online, social and mobile for a fully integrated campaign. Create both physical and/or digital campaigns as did Lynx and UEFA (see attachment for case studies). Use product packaging and POS material as trigger points for the AR experience.

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach will vary depending on campaign
0 - 9
10 - 15
16 - 24
All adults
Both
All
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, INTERNATIONALAll YearENGAGEMENTBRANDED CONTENT
SHOPPER MKTG
Many more ideas on GetMeMedia.com   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas

Age

Gender

Media Route

Marketing Route

Full Search Options
Getmemedia.com is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Getmemedia.com Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service