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Opportunity to Sponsor Sky's Original Comedy: Trying Again

Provided by Sky Media
Unique chance to sponsor this brand new UK comedy coming to Sky Living HD in 2014!

Tell us about the Opportunity / What is it?

Show Synopsis : "Trying Again" is a warm, funny sitcom about trying to mend a relationship after an affair. Set in The Lake District, Meg (Jo Joyner) and Matt (Chris Addison) are meant to be together, they're pretty sure of that. And they really are trying to put her indiscretion with her boss behind them. But it's not easy when you live in a town where everyone knows everyone's business and you have bills to pay. "Trying Again" is a charming comedy that focuses on a real relationship between real people who make mistakes but live in the hope that love will conquer all.

What is the Marketing Objective?

The huge coverage and impacts generated via this opportunity means it could serve to fill a range of objectives suitable for anything from product launches, creating awareness and driving trial. It will also be one of the key programmes attracting an already loyal and engaged audience following Sky's comedy commissions thus granting the associated brand high ratings and engagement.

How does it work?

Scheduling on Sky Living, HD and +1 . 8 x 30min episodes plus repeats on Sky Living channels and any showings on Sky On Demand and Sky Go. Sponsor Credits: Opening and closing credits and break bumpers. The sponsor will receive logo accreditation on all programme specific trailers. Online: Permanent headline sponsor placement on all show pages across Sky Living.com. Roadblock of all display placements on show micro-site. Video sponsorship bumpers on show video clips. 500,000 Run of entertainment sites mixed format ad placements for duration of activity.

Who's used it in the past?

This is a brand new opportunity.

Features / Benefits

• The familiarity of the content will enable viewers to engage and reminisce with the show. • Popular and well known talent will add credibility to the show and increase coverage. • Trying Again will join a growing list of successful Sky comedy commissions on the channel, thus attracting an already loyal and engaged audience. • Investment Level: £115,000.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250kPredicted ratings: 1.63 HWCH
25 - 34
35 - 44
Female
Both
ABC1
Main Shopper
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 31 May 14BUILD AWARENESSSPONSORSHIP
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