Partner Your Brand Exclusively with Sky One in 2018-2019

Provided by Sky Media
Sky One Channel Partnership 2018-2019 - A brand now has the exclusive opportunity to align itself as channel partner of Sky One.

Tell us about the Opportunity / What is it?

A brand now has the exclusive opportunity to align itself as channel partner of Sky One. Sky's all encompassing entertainment channel. Sky One is one of the few opportunities for a brand to have a real "always on" sponsorship. As the biggest channel in our entertainment portfolio Sky One offers incredible reach, scale & frequency across a premium channel. Sky One content has 3 core values. Fresh, exhilarating & entertaining. Sky One's schedule comprises a range of both Sky Original content & the best of the US, with Drama, Comedy and Entertainment that embody these values.

What is the Marketing Objective?

Sky One Offers a Full Channel Sponsorship - Sky One is one of the few opportunities for a brand to have a real "always on" sponsorship. As the biggest channel in our entertainment portfolio Sky One offers incredible reach, scale & frequency across a premium channel. A Channel for Everyone to be Entertained! Sky One is a natural entertainer with a range of the best comedy, drama and entertainment, appealing to a broad audience.

How does it work?

Sponsorship Accreditation # Linear: 15" and 5" sponsorship idents across all sponsorable content on linear TV. Logo accreditation on all relevant Sky One promos 20" and over. # VOD & Online: 15" and 5" idents across all sponsorable content on catch up and streamed from Sky Go or watched On Demand. Channel IP Licensing: As part of the partnership a brand will have the ability to activate through licensing of the Sky One logo. This will enable a sponsor to further cement the partnership across their own communications and promotions for competitions.

Features / Benefits

Sky One's Audiences are Affluent: £50k combined family income & over indexing for those in Senior management & spend on insurance. Influenced by advertising: Over index for "Find TV advertisement useful to help them decide to their future purchase and "Pay the most attention on adverts/sponsorships on TV". Enthusiastic Shoppers & spenders: Over index for "I'm tempted to buy products I've seen advertised", "It's important my household is equipped with the latest technology" and "I pay extra to personalise products to suit my taste and style".

Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details27% 16-34s, 30% 55+ and 49% ABC1.
All adultsBoth
AB
ABC1
ONLINE
SOCIAL MEDIA
TV
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsUntil 30 Sep 19BUILD AWARENESSSPONSORSHIP / MEDIA
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