Partner Your Brand with the Great Radio Network £1k Giveaway

Provided by YO1 Radio
Partner with the GRN to raise awareness of your brand in the Yorkshire/Humber/East Coast region - 60,000 a listeners a week.

Tell us about the Opportunity / What is it?

Everybody loves big giveaways or even the chance of winning stacks of cash, that's where The Great Radio Network comes in with The £1k Giveaway. Each radio station delivers a simple question mechanic with a multiple choice answer. Get the answer right and you're in the draw to win the cash that week!

What is the Marketing Objective?

This promotion will help build awareness of your brand/business, by means of repetition through the campaign duration of 3 months. A total of £13,000 in prize money will be given away across North Yorkshire and East Riding. There will be a supporting audio campaign with commercials, promos and sponsored features. You will benefit from an online presence on our connecting website with promotional material handed out at events.

How does it work?

Promotional trails and radio station imaging, promotes the Friday when the question will be asked. The question of the day is given out after 7am and runs every hour until 5pm, when the winner of the £1k cash is revealed. Answers are only taken via a premium rate text service, charged at £1.50 per text, plus their standard network rate. They can answer as many times as they like, as the more they enter, the bigger the chance of winning. In each competition round, promotional trails and imaging, will all be tagged with the sponsor's credit/strapline.

Who's used it in the past?

This is a brand new sponsorship idea.

Features / Benefits

1. On-air sponsorship - Weekly on-air sponsorship credits = 672, Total yearly credits/mentions = 8,736. 2. Website & Social Media - A full page dedicated to £1k giveaway on all station's websites, pushed to social media on a daily basis. 3. Outside events - Your business marketed at our outside events across North Yorkshire & East Riding, together with our presenters in the wider community. These events are well attended eg: summer fetes, music festivals etc. 4. Promotional material - All promotional material such as flyers, posters, t-shirts, etc. to be dual branded.

Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kWeekly on air sponsorship credits = 672
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
DE
ONLINE
RADIO / REGIONAL
SOCIAL MEDIA
LocationTimingsMarketing ObjectiveOpportunity Type
East of EnglandAll YearBUILD AWARENESS
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