Partnership Opportunities with Penguin
Provided by Penguin Random House
Penguin has a comprehensive range of content that can be adjusted to fit any brand's specifications and budgets.
Tell us about the Opportunity / What is it?
At Penguin we have a huge range of titles and products that we can work with. We can call upon our celebrated authors and brands to assist in creating award-winning campaigns, successful sales promotions and the perfect gift or limited edition books to fit any brief . We can create bespoke packages for brands to align themselves with targeted audiences or reward their employee's and customers.
What is the Marketing Objective?
Penguin's variety of opportunities can help build a brand's awareness and engagement, act as highly effective sales incentives and encourage a wider audience to connect and interact with a brand.
How does it work?
Bespoke Books - we can create branded books to promote a brand and connect to wider audiences. In the past, we worked with Jack Wills to create unique editions of our classic novels which were used as a spend incentive in-store.
Sales Promotion - we can provide books from any genre to offer for onpack or online promotions. We worked on an award winning promotion with McCains, offering Ladybird books to customers. We have also worked with Peppa Pig and Muller.
Limited Editions - we can create special editions of books, even inserting your material into our texts.
Who's used it in the past?
Buy backs - Goldman Sachs, The Financial Times, Reed Recruitment
Bespoke editions - Louis Vuitton, London Underground,
Branded books - Curve Theatre, RSC, Twentieth Century Fox, Selfridges, Time Out
Sales Promotion - Muller, McCains, Clarks, Galaxy
Features / Benefits
A massive variety of adult and children's titles allows highly targeted opportunities. Bespoke branded books can be created to support a marketing campaign, deliver a corporate message or reward and inform personnel on a national or global level. The Penguin Live Events Team can give access to best-selling authors to enliven your events, conference and reward top customers by creating truly memorable experiences.