Pearl and Dean Guaranteed Audience Package (GAP)
Provided by Pearl and Dean Cinemas Ltd
A package that reaches specific target audiences with the benefit of guaranteed admissions accessing a variety of films.
Tell us about the Opportunity / What is it?
A Guaranteed Audience Package (GAP) provides the dual benefits of an optimum media discount coupled with guaranteed weekly admissions - an excellent way to build coverage and a clear insight into just how many potential consumers your campaign will reach. These packages can also be bought for specific Culture, Alcohol, Male and Female target audiences, therefore providing regional flexibility and enabling all campaigns featuring a U cert to fully access all the fantastic films cinema has to offer.
What is the Marketing Objective?
To gain coverage and frequency of a TV light audience and those difficult to reach age groups.
How does it work?
All GAP packages offer guaranteed admissions. Campaigns are monitored to make sure that this guarantee is met and the target admissions are achieved. Where a brand would like to be more niche with their targeting, they can buy in to one of our premium GAP packages. This works by filtering out unwanted films that do not fit with the target audience. For example, a female brand like Sure for Women would buy a GAP Female and then only have access to appropriate films eliminating wastage.
Who's used it in the past?
This year advertisers such as Orange, COI, Buena Vista International, BT, Microsoft, Nintendo, Moroccan Tourist Board and Unilever have bought into our GAP package.
Features / Benefits
Guaranteed admissions: so if the admissions are not met within the campaign period it will be run on until admissions are achieved.