Unique Brand Partnership with the Penguin English Library

Provided by Penguin Random House
100 of the best novels ever written in the English language, beautifully jacketed and a perfect gift for your target market
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Tell us about the Opportunity / What is it?

This eye catching collection of 100 novels has something for everyone and is suitable for both men and women of all ages. Our books can be distributed as promotional gifts at key events, through magazines newspapers or in-store promotions. These books can be grouped into various collections to suit your marketing plan, whether it be by genre such as romance or by occasion such as Mothers day. There are approximately 50 titles that have been made into films which be part of an engaging promotion in conjunction with a cinema or film partner.

What is the Marketing Objective?

To engage with your target market in an original way. Books provide a long lasting message with tangible value. The beautiful book designs of the Penguin English Library could be adopted and used elsewhere in marketing creatives. Branded and with the opportunity to insert bespoke content also, our books are an alternative and exciting way to speak with your consumers. Potential for a very wide reaching campaign through sampling, used as an in-store promotion, or used promotionally in conjunction with a national newspaper or suitable magazine.

How does it work?

We specialise in creating bespoke and branded content which can be used in a number of different ways to reach your audience. We can print and deliver books to wherever needed with short lead times. We can speak with our contacts in the media industry who we currently work with to gauge interest of possible promotions. We can also call on our celebrated authors and brands to assist in creating the perfect event, promotion or campaign.

Who's used it in the past?

We have worked with a wide variety of partners from film companies to football clubs. Leading FMCG brands, leading fIlm and media companies such as 20th Century Fox and The Times. We've worked with Finance and Corporates such as Goldman Sachs and electronic companies such as Sony. We've worked with restaurants such as Ask Pizza and travel companies such as TFL and Eastcoast. For a more detailed list of our past work please see our website and back catalogue.

Features / Benefits

. Books are an original way of connecting with your target market. Leaving them with a long lasting brand message with a tangible value. Penguin English Library is a beautiful collection but we have books suited to all ages and can brand and re-cover and drop in messages inside to suit your needs. Data collection - when working on an in-store promotion or with a newspaper or magazine promotion. - Books can be supported through other elements such as online exclusive content, downloadable audio, author access for events and other opportunities.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsSuitable for Males and Females of all ages in the UK
10 - 15
16 - 24
25 - 34
35 - 44
Female
Both
ABC1
Main Shopper
Kids HH
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearBUILD AWARENESSBRANDED CONTENT
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