Point of Sale 6 sheets at Sainsbury's stores across the UK
Provided by Clear Channel
Position your brand at the final opportunity to influence purchase decisions at Sainsbury's supermarkets throughout the UK
Tell us about the Opportunity / What is it?
Clear Channel offers advertisers influential, branded impact outside one of the UK's largest supermarkets: Sainsbury's. Clear Channel can cater for both national and regional campaigns, as well as category campaigns, consisting of panels outside the top 200 performing stores by the category of your choice.
What is the Marketing Objective?
To intercept the Sainsbury's customer at a key point in the decision-making process by increasing brand awareness whilst the customer is open to influence - ultimately driving sales for your brand moments before crucial purchase decisions are made.
How does it work?
2,600 6 sheets are located directly outside Sainsbury's stores. They are a premium format within the point-of-sale environment providing the opportunity for unavoidable brand impact and a tangible affect on sales.
The effectiveness of campaigns on the format can then be measured through Litmus research, which provides results based upon electronic point of sale data.
Who's used it in the past?
Cadbury, Disney, Danone, Heinz, Kimberley-Clark, Muller, Diageo, Coca-Cola and Walls are just a few of the brands to have used Sainsbury's POS 6 sheets.
Features / Benefits
Sainsbury's shoppers spend, on average, 11% more than they have budgeted for. Additionally, with two-thirds of shopping decisions being made spontaneously and 39% of shoppers not using a shopping list, POS 6 sheets at Sainsbury's presents brands with a valuable opportunity to influence shopper's purchase decisions and take a share of their grocery spend.
By advertising on POS 6 sheets at Sainsbury's you reach an influential audience with money to spend - 20% of whom do not shop at any other supermarket.