Point of Sale Digital 6 sheets at Asda stores across the UK

Provided by Clear Channel
Position your brand at the final opportunity to influence purchase decisions at Asda's supermarkets throughout the UK.
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Tell us about the Opportunity / What is it?

Clear Channel have digital advertising screens at Asda stores across the UK; providing all companies the opportunity to reach supermarket shoppers on a local, regional or national level. These eye-catching signs could be your perfect solution - whether you sell a product in store, have an event taking place locally, or are looking to increase footfall into your store. Maximise the impact and cost-effectiveness of your adverts through flexible ads - speak to your audience when you know they're at the supermarket.

What is the Marketing Objective?

To intercept the Asda customer at a key point in the decision-making process by increasing brand awareness whilst the customer is open to influence - ultimately driving sales for your brand moments before crucial purchase decisions are made.

How does it work?

Asda have 300 6-sheet sized digital screens at store entrances plus 233 digital screens in store lobbies at over 500 locations. They are a premium format within the point-of-sale environment providing the opportunity for unavoidable brand impact and a tangible affect on sales. The effectiveness of campaigns on the format can then be measured through Litmus research, which provides results based upon electronic point of sale data.

Who's used it in the past?

Please contact Clear Channel for details of previous advertisers.

Features / Benefits

With a coverage of 533 stores, including Super Centres, Super Stores & Supermarkets, Asda holds 16% of the UK's grocery market share and weekly footfall into their stores is in the millions. Their strategy is driven by offering great value products; with their audience predominantly falling into the below categories: - Low cost shoppers - Consumers looking for bulk deals - Mothers with young children If this is your target market, then Asda sites could be the most effective sites in achieving a Return On Investment for you.
Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details18.3 million households per year
All adultsBoth
ABC1
C2
Main Shopper
OUTDOOR / DIGITAL OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearPOS PROXIMITY
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