Postcard media for teenagers, available via bespoke branded dispensers (Boom Boxes) located in the learning resource centres (LRC) of primary and secondary schools across the UK. The learning resource centre is where students go during lesson, break and lunch time to access the internet, use PCs or read books and magazines. Postcards work particularly well in this environment because the long dwell time gives children the opportunity to browse the cards and self-select the brand messages they are interested in.

Primary: With 1.6 million 11-16 year olds regularly picking up postcards, we can deliver awareness of a brand to an undiluted audience within their own environment and peer group. Secondary: Allows children to select the brand messages most relevant to them and gives them a 'take home' reminder of that message - note that two-thirds of British teenagers use the Internet at home everyday. School cards increase the lifespan of brand exposure among the target audience because they are collected, swapped, displayed and used daily by children.

Engaging children via postcards is all about the creative execution. Develop a card that is amusing, interactive, collectible or creative and you will ensure that the card is selected, shown to friends and retained. Children respond positively to postcard media - it gives them control over which brands they choose to interact with, is perceived as 'owning' a piece of the brand and is seen as a valuable, useful item rather than an advert.

Walt Disney, Paramount Pictures, Serco, Macmillan Publishing, Walker Books, British Heart Foundation, Hodder and Stoughton, MySpace.

As a stand-alone media format, school cards deliver the greatest available reach of children and when combined with other media they deliver children who do not read teen mags or listen to the radio, increasing your penetration of this media savvy audience. Ask us for TGI data on school cards - they have been on the TGI youth survey for 3 years. From time to time Boomerang conducts focus groups in schools to ask children about campaign awareness and anecdotal feedback. We ask for opinions on other media formats, product sectors and campaign ideas. Call to be involved!