Practice Nurse Sampling—Goody Packs with IDS UK Media
Provided by IDS UK Healthcare Communications
Put your product/message in front of thousands of Practice Nurses nationwide.
Tell us about the Opportunity / What is it?
Goody Packs allow you to successfully engage with Practice Nurses creating thousands of professional brand advocates. Containing samples, leaflets and other information they reach the important but hard to reach Practice Nurse. IDS UK hand deliver personalised packs to thousands of Practice Nurses throughout the year. Inclusion is competitive to postal rates and research has shown the packs to be more effective than direct marketing.
What is the Marketing Objective?
To connect with hard to reach Healthcare Professionals who influence their patients.
How does it work?
Once delivered to our warehouse your sample/information will be placed inside a Goody Pack envelope. The IDS UK field team personalise each pack with the name of Practice Nurses and hand deliver to GP surgeries. We have developed and maintained strong relationships with the GP surgeries that have chosen to use IDS UK; this cooperation facilitates campaigns that gain maximum exposure.
Who's used it in the past?
Successful IDS UK campaigns have been run for Prescription and OTC medicines, charities, government bodies, direct marketing companies and the FMCG industry. IDS Media users include: Johnson & Johnson Ltd, Macmillan Cancer Care and Public Health England
Features / Benefits
• Guaranteed hand-delivery to thousands of Practice Nurses.
• Associate your brand/message with Healthcare Professionals.
• Create valuable brand advocates.
• Low cost, effective alternative to direct mail.