Programmatic Video Platform that puts Brands in Control
Provided by TubeMogul
The market leading software platform that enables brands to plan, buy, measure and optimise digital brand advertising
Tell us about the Opportunity / What is it?
Execute cross-screen campaigns and track the efficacy of your ad spend from a centralised platform.
With a consolidated approach to campaign management, our cross-channel advertising software allows you to run global, sophisticated brand campaigns using 1st and 3rd party data across premium inventory on all devices, formats and channels. From the platform dashboard, real-time metrics enable you to track performance, economic impact and investments across product lines while making data-driven optimisations at any point during the campaign.
How does it work?
Simplify planning and buying across multiple channels, devices and inventory sources while verifying the success of campaigns, all from a single programmatic advertising software platform.
Who's used it in the past?
Brands such as Heineken, L'Oreal, J&J, Mondelez, Hotels.com, Lenovo, Nestle & William Hill choose the TubeMogul platform to run their digital brand activity as it gives them complete control of, and transparency into the entire buy
Features / Benefits
Plan: Execute programmatic media buying. Use dozens of digital formats and/or integrated data segments layered on top of your defined KPIs and campaign goals to reach your audience.
Buy: A consolidated approach to inventory. Gain instant access to all sources or import your own direct deal into the platform.
Measure: See 50+ brand metrics from a single dashboard to evaluate inventory, audience, viewability and creative performance in real-time.
Optimise: Monitor campaign performance to optimise delivery and effectiveness in order to meet & exceed your campaign goals.