Tell us about the Opportunity / What is it?
Mobile proximity marketing - Unique and targeted bluetooth content including video, competitions and promotional information transmitted directly to the mobile phone users handset. Bluetooth mobile marketing can be mobilised to roam targeting footfall supporting an event or promotion at the same time as providing a stable information centre with touch screen interactive controls. The ability exists to data capture, send unique product barcode, provide 3D reality augmentation and to build community marketing.
How does it work?
Innovative technology is used to send targeted messages, competitions or promotions direct to the consumers mobile phone handset within a close proximity of the Bluetooth technology. The opportunity exists to transmit to the users handset there and then, after the event at a diarised time and at continuous times thereafter. Once the message is received mobile phone users can use the content to return competition entries, seed social networking sites, browse the web and obtain product barcodes.
Who's used it in the past?
Clients include: Strathyclyde Police, Colours, Levis 501, Warburtons, MTV, Kommando Live
Features / Benefits
The world is mobile, people are progressive and techno savy and our mobile handsets are gearing up to become one stop communication and entertainment portals. Mobile based technology encourage closer relationships between brands and consumers and provide solid measurement and data capture through highly engaging opportunities.