Acquire & retain customers, reduce ad waste & make your campaigns more relevant with intelligent digital out of home advertising
Whether it's a bucket and spade getaway or an off-the-beaten track adventure, Brits love their annual holidays. With over 36m foreign holidays booked out of the UK last year; the travel industry has shown resilience to economic conditions. However, with increased competition matched with deal savvy consumers, captivating a particular demographic before they book is challenging. Amscreen's network of digital screens gives travel companies access to an audience of 30m adults who spend higher and travel more than the UK average.
Advertising with Amscreen allows travel brands to; advertise in real-time to reduce room and flight inventory, target demographics with clear defined messaging, inspire consumer choices with motion and video, make national campaigns relevant to particular regions and tap into consumer desires to escape bad weather and everyday errands.
The Amscreen portfolio of screens provide travel brands with a powerful platform to broadcast digital advertising in environments where engagement is proven and content is welcomed. The screens are strategically positioned across the UK in petrol forecourts, convenience stores, WH Smith travel shops in both airports and rail stations and healthcare environments.
British Airways, Premier Inn, Ryanair, Haven, Flybe and Virgin Trains. With over 1/3 of forecourt and WH Smith shoppers researching new destinations online, there is an opportunity for online booking platforms, deal providers and comparison websites to prompt immediate action by directing them online.
Optimising tools offer much more than ad tenancy. Advertising can be served via an array of creative solutions through Amscreen's unique content delivery systems allowing temperature activated campaigns, day-part targeting, site specific, audience specific, live feeds and reactive advertising.