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Posted on 16 April 2010 at 15:39        Last modified on 02 February 2012 at 11:19 Printer Friendly View    Back to Homepage
Reference Title Provided By
6188 Promotional area in Departure Lounge at London City Airport London City Airport

At a Glance

Guide Price
£51k to £100k   More information
Reach & Frequency Mainly aiming at business passengers, AB audiences.
Target Audience
25 - 34
35 - 44
45 - 54
All Genders
AB
ABC1
Media Type NON-TRADITIONAL OUTDOOR
Location London
Timings
All Year   More information
Marketing Objective
DRIVE TRIAL   More information
Opportunity Type SAMPLING
 

Tell us about the Opportunity / What is it?
Space is at a premium here at London City Airport, so why not use it to showcase your brand/product? This promotional area is in a primary head-on location in view of 100% of departing passengers. This opportunity is designed for the business traveller as 75% of passengers are flying on business. This is a great opportunity to aim at decision makers, with time and who appreciate quality. Why advertise anywhere else?
How does it work?
This is a unique opportunity to dominate the busiest part of the department lounge. It allows passengers to see the brand/product from 3 different angles; therefore targeting the 3 main directions people are coming from/going to. The sponsorship allows advertisers to promote their brand approximately in an area of: 2.75m in diameter and 1.5m in height.
Who's used it in the past?
- Red Bull and - Diageo - London Business School - Rosetta Stone - Jaguar have all had successful campaigns
Features / Benefits
Clients will have direct access to LCY's unique passenger audience; 91% AB passengers, 75% of our passengers are travelling on business and 41% in the position of chairman/MD/director/senior manager.