Public sector based display advertising network
Provided by Fendix Media
NHS and Local Government intranet and public-facing websites provide a key platform for private and public sector messaging.
Tell us about the Opportunity / What is it?
The Fendix network is a unique collection of digital display advertising positions on public sector websites and intranets. Banner advertisements and media bar placements (unique to Fendix Media) are available on NHS and Council websites and Staff Intranets.
There are two key audiences you can reach through the Fendix Network: members of the public engaging with public sector services online and public sector employees whilst at work.
What is the Marketing Objective?
The digital advertising network provides access to an audience that is otherwise inaccessible in England and Scotland.
Advertisers can target the staff demographic at the NHS and Councils and target members of the public who are engaging with NHS services.
Advertising on the NHS public websites will allow the brand/product to be associated with the trusted NHS environment.
How does it work?
Advertisers submit creatives to the team at Fendix who publish the ads across the network, on specific sites and/or on a regional specific basis.
Fendix Media build media bars based on the client brief, and will work with the client to ensure the assets on the media bar fit the campaign objectives.
Who's used it in the past?
Our advertiser client list grows all the time as we work for some of the biggest agencies in the country and run campaigns for high profile brands.
Advertisers successfully using the network include: Barclays (Staff Intranets), British Gas Eco (Free Insulation), Stannah (Public Sites), Open University (Staff Intranets), Countryside Properties (Staff Intranets) and CIC Carehomes (Public Sites).
Features / Benefits
The network provides an unrivalled context and a fantastic platform for advertisers who would like to align their product with the some of the UK's most trusted and recognised public service brands. We understand the public sector, and we understand digital advertising.
All of our network partners benefit financially from advertising placed on their sites. This enables NHS Trusts or Councils to allocate this revenue to services or products that are urgently required in these austere times.
Fendix Media optimise campaigns at every stage to ensure maximum performance.