This idea is archived

Queuing Zone Light Boxes Targets AB Demo at London City Airport

Provided by London City Airport
Brand New Light boxes at London City Airport as part of the £7m development located in the Queuing Zone en route to security.

Tell us about the Opportunity / What is it?

2 eye catching back-lit light boxes targeting all departing passengers as they make their way to Central Search (Security). These highly visible sites are located in the relaxed queuing zone ensuring excellent reach of message.

What is the Marketing Objective?

These 2 great light boxes offer advertisers a stylish and cost effective way to promote your brand. Offering traditional format, can be creative purchasing both light boxes and utilising bulkhead in between to extend creative message.

How does it work?

These 2 stylish backlit light boxes are viewed by 100% of departing passengers. They offer advertisers a stylish and cost effective way to promote your brand. Using a traditional format but still able to offer creative flexibility such as purchasing both lightboxes and utilising bulkhead in between to extend creative message, increasing sites presence in the area.

Who's used it in the past?

Siemens were the first client to utilise this brand new opportunity, followed by Chartis, Accenture and ETF Securities.

Features / Benefits

2 new eye catching backlit light box targeting all departing passengers as they make their way to Central Search. Both are Located in the relaxed queuing zone. Targets 100% departing passengers. Highly visible Located in an uncluttered environment above Central Search entrance. As part of package advertisers will receive and additional site as Added Value in the queuing area targeting overflow security section, giving advertisers 2 sites for the price of 1 or 4 sites for the price of 2.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kTravelling on Business with avg passenger income £109,000pa.
All adultsBoth
ABC1
OUTDOOR / POSTERS
LocationTimingsMarketing ObjectiveOpportunity Type
LondonAll YearBRAND STATURE
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