RadioGauge Research Opportunity
Provided by Radiocentre
Opportunity to participate free of charge in RAB funded research into radio campaign effectiveness.
Tell us about the Opportunity / What is it?
The Radio Advertising Bureau are looking for participants for "RadioGauge",an ongoing research project, funded entirely by the Commercial Radio industry. Now in its 2nd year, it's designed to help a broad range of radio advertisers understand the specific effects they have achieved as a result of their radio advertising campaigns Find out more...
What is the Marketing Objective?
RadioGauge provides a measure of how radio advertising has driven advertising awareness and brand consideration; reveals how each campaign performs in relation to the broader market; and qualifies the relative strength of radio creative execution