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Posted on 13 December 2007 at 15:33 Last modified on 02 February 2012 at 11:14
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Reference
Title
Provided By
2245
RadioGauge Research Opportunity
Radio Advertising Bureau
At a Glance
Guide Price
Contact for details
Free of charge to national advertisers
Reach & Frequency
National advertisers
Target Audience
All adults
All Genders
All Classes
Media Type
RADIO / NATIONAL
RADIO / REGIONAL
Location
All Regions
Timings
All Year
All year
Marketing Objective
DRIVE TRIAL
RadioGauge provides a measure of how radio advertising has driven advertising awareness and brand consideration; reveals how each campaign performs in relation to the broader market; and qualifies the relative strength of radio creative execution
Opportunity Type
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Tell us about the Opportunity / What is it?
The Radio Advertising Bureau are looking for participants for "RadioGauge",an ongoing research project, funded entirely by the Commercial Radio industry. Now in its 2nd year, it's designed to help a broad range of radio advertisers understand the specific effects they have achieved as a result of their radio advertising campaigns
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